Crafting meaningful experiences
I design intuitive and impactful digital products that solve real user problems and deliver meaningful experiences.
Selected Work
A selection of my most impactful work across various industries and platforms.
UX Perspectives
Short explorations of UX concepts, challenges, and solutions from my professional experience.
How I Build Great Services
My user-centered design process ensures we create products that truly meet user needs.
What I produce
- Service Design
- Product Design
- Interaction Design
- User Research
- Design Systems
How I work
- User-Centered Design
- Agile Methodology
- Design Thinking
- Collaborative Approach
- Iterative Process
Tools I use
- Figma
- Adobe Creative Suite
- Sketch
- Miro
- Prototyping Tools
Proven Success
My work has consistently delivered measurable results across multiple projects and industries.
Users Served
Designed service for over 100,000 users
Cost Reduction
Led UX, driving 60% reduction in operating costs
Delivery Improvement
Elevated UX team's maturity, enabling 75% improvement in project delivery
Lil'about me
I blend computer science background with creative design thinking to craft user-centered experiences. My career spans startups and government sectors, working on projects ranging from rapid prototypes to enterprise solutions. This diverse experience allows me to bridge technical and design perspectives effectively.
Work
Capgemini Invent
UX Consultant
National Highways
Senior Service Designer
Eucalyptus
UX Designer
UX Design Mentor
I'm passionate about helping junior and graduate designers grow in their careers. I offer mentoring sessions through ADPList where I provide guidance on portfolio development, career advice, and UX best practices.
Book a mentoring session
Rid in the wild